Relating to other individuals is already hard enough in one’s life. But, customer relationships add a completely new degree of complexities to the combination. This is most probably why you feel like a king operating his kingdom as opposed to a company proprietor. Sometimes, you feel like you are going to go mad talking about branding and loyalty.
Perhaps you desire that a dragon will somehow appear and burn away all of the problems you’re facing so that you could begin afresh. Dragons may be helpful, but this is all your imagination. But, we could find out one or more things about client relationships from fantasy, especially in the red three-headed dragon named Targaryens in the series named Game of Thrones.
You might care much about your image or customer retention when you burn your components alive like King Aerys II. However, that is not the only reason why you do not want to emulate the deceased rightful king of the Seven Kingdoms. The king’s madness was not very consistent, and this is the sort of inconsistency we will focus on.
Consumers expect consistency from your brand. A great illustration is the many the coffee shops which have been around for a while. Both their products and customer relations are consistent. At every branch, you might hear them call out your name with an order. They hardly mistake your order and allow you to stay for as long as you would like.
At its core, customer relationship consistency boils down to the small things. And you can transfer this principle to B2B or other businesses.
Your priority should be customer retention even before acquiring new customers. In fact if you increase your customer retention only by 5 percent, your profitability goes up by 75 percent. Therefore, ensure that you enforce strict customer relations in your enterprise. This will guarantee that you keep your customer relations consistent.
Daenarys, a conceited queen, would be the Seven Kingdom’s rightful heir and she might make a poor customer relations manager. When you demand that the person you love bends the knee, then you won’t treat your customers any better. Where how do you balance between the “consumer is always right” and “you’ll bend the knee”?
The consumers are not specialists in your area; consequently they can’t necessarily be right and you can’t lord it over them as you would a child who’s misbehaving. You have the responsibility to teach them gently, and you can achieve this without losing business.
When you utilize the best b2b marketing approaches, you set your company up as the expert in whichever product you’re selling. It is the consumer who employs the product, but you specialize in it and know it best.